GROWTH. BRAND. COMMUNICATIONS.

Growth and go-to-market executive with 20 years of progressive leadership experience spanning brand, marketing, communications, talent strategy, customer engagement, and organizational growth. Proven track record of building functions, developing integrated growth strategies, strengthening market visibility, and aligning cross-functional teams around business priorities and long-term opportunities.

Known for combining creativity, storytelling, and relationship-building with business strategy, data-driven decision-making, and disciplined execution. Experienced in developing modern go-to-market strategies, building brands and audiences, leading organizational transformation, and partnering with executive teams to improve alignment, accelerate growth, and create meaningful experiences for customers, candidates, employees, and communities.

FEATURED IN

Projects

  • IT Workforce Readiness Assessment and Annual Executive Report

    IT Workforce Readiness Assessment and Annual Executive Report

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  • SEO and AEO Visibility Strategy Transformation | Chris Skaggs

    SEO and AEO Visibility Strategy Transformation

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  • Leighton's Gift Brand Development and Digital Launch

    Leighton's Gift Brand Development and Digital Launch

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  • AI Agent Creation and Launch

    AI Agent Creation and Launch

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  • Sweat60 Infrared Branding and Website

    Sweat60 Infrared Branding and Website

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  • Leighton’s Gift NICU Campaigns

    Leighton’s Gift NICU Campaigns

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  • TSP Website Rebrand and Digital Transformation Launch

    TSP Website Rebrand and Digital Transformation Launch

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  • Cost Calculator Marketing Campaign

    Cost Calculator Marketing Campaign

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  • Growth Playbook: RevOps and GTM Strategy

    Growth Playbook: RevOps and GTM Strategy

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  • March of Dimes Ambassador Family

    March of Dimes Ambassador Family

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  • IT Service Management Tool Marketing Launch

    IT Service Management Tool Marketing Launch

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  • Employer Branding and Inbound Recruitment Strategy

    Employer Branding and Inbound Recruitment Strategy

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Selected Impact

Led digital marketing, content, and audience growth strategies that increased blog traffic by 172%, website sessions by 77%, and landing page engagement by 144%

Earned national and industry media visibility through CNN, CBS Radio, Glassdoor, Marketing Sherpa, Thrive Global, and Recruiter.com for leadership, brand, and community impact initiatives

Designed and implemented integrated go-to-market infrastructure spanning ideal customer profiles, buyer personas, data-driven outreach, sales messaging, marketing automation, CRM, and enablement systems

Developed recruiting and talent acquisition strategies that increased filled positions by 33% while reducing average time-to-fill by approximately 50%

Helped drive 57% growth in total pipeline and 103% growth in new opportunity pipeline by aligning go-to-market strategy, demand generation, outbound outreach, sales enablement, and organizational priorities

Co-founded and grew a nonprofit organization that generated more than $500,000 in philanthropic support and funded major initiatives, including 80 NICU webcam systems and dedicated family support spaces

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